Etude House 5th Anniversary and Any Cushion Launching

October 30, 2013

Hi! I'm back with another event report. Please don't be bored! as this one came from Etude House!! Around weeks ago bloggers and media were invited to Ratatouille Bar&Resto located in H-Tower, Kuningan. At first when I received the email, I thought it was the new-hottie-in-town product launching and lunch with blogger but guess what? their 5th anniversary?! O____O

Like seriously been 5years already?! I still remember clearly that Etude was my first ever make-up product that I purchased and it was during my high school time starting from face mask, eye-liner, eye-shadow, face primer! Honestly, I always thought that she was still new like, not longer than 3years. Time passed by when I realized I've graduated high school and now in my 2nd years of college, so yeah, its 5 years (and still goes on) :o!! Big congratulation!!! *throw confetti*

About the new ladies in town, were Etude House Precious Mineral Any Cushion SPF50+ PA+++ with 6-in-1 Product. Which claims as: 
Sun Protection with SPF 50+ PA+++ so it acts as a sunblock or sunscreen
Sebum Control because of it's sebum control powder which prevents greasy skin
Moisturize skin through addition of Hyaluronic acid  supplies deep moisture and watery texture to skin
Whiten Skin through the whitening essence, niacin amide added for a whitening effect
Cover skin imperfections and also to Color Correct
Cooling Effect on the skin once you put it on

It comes in 2shade which is Honey Beige and Natural Beige. Either one for me is ok since my skin was almost to Honey Beige but I swap it with my blogger friend to Natural Beige, LoL. It act as foundation and with its medium coverage, it was very convenient for me to use it! they said this product was sold 5000pieces once it launch and it suitables for busy young/adult female as it was very easy to use. Really? well yes, since I joined the make-up challenge I got chance to try it on the spot ^.^/ (soon to be review)

Well, anyway back to the event. They rent the whole Ratatouille Bar&Resto, its like a private party with cute pink theme! and as you can guess, we had introduction, make-up demo by the Etude House Korea make-up artist, make-up challenge (I participated on it! :D), make-up demo by blogger representative by Sasya (for those who loves K-pop will deffinately love her blog!) and of course since it was Etude House's anniversary, there's cake, yippie!

When Ms. Lee Hong Yeon (the MUA) did the make-up demo she showed us the korean's daily make-up. More focused on eyes while keep the skin flawless and healthy with those two base make-up and with the help of little highlight around the cheekbone area and nose-bridge. She used CC-Cream in dabbing motion then apply the Any Cushion in tapping motion ^.^

enough talking, enjoy the pics! :)

Marsha from
make-up demo by Ms.  Lee Hong Yeon

Sasya from

The cake was 100% full of cuteness! it was in pink, with make-up decoration and sweet sweet building. How I wish someone could make the fake one for me, lol

 Elise Je Kwon, Manager Training Etude House Korea; Chris Choi,  Business Development Representative Etude House; Melia Erlina, General Manager Etude House Indonesia; Yenny Maria, Directress Etude House Indonesia; Ivonne Chandra, Make Up Artis Etude House Indonesia

Again, congratulation Etude House on your 5th Anniversary ^.^ spread the love more!